Below is the fourth and final post in the iRunFar series on ultramarathon sponsorship in 2008. While the three prior posts have covered large ultrarunning teams, smaller ultrarunning teams, and…
This is the third post in the iRunFar series on ultrarunning sponsorship in 2008. This post focuses on sponsorship of individual ultrarunners – both elite and not – rather than…
Here is the second in the iRunFar series on ultrarunning sponsorship in 2008. While the previous post focused on the largest nation-wide ultrarunning teams, this post will focus on smaller…
The scope and nature of ultrarunner sponsorship has changed greatly in 2008. One primary cause of this change is the former 800-pound gorilla of ultrarunner sponsorship, Montrail, greatly reduced the…
