Do You Sardine? BELA-Olhão Sardine Contest!

Do you sardine? We do! While iRunFar.com is generally a meat-free publication, there are times when training or racing and […]

By on December 7, 2008 | Comments

BELA-Olhão sardine contestDo you sardine? We do! While iRunFar.com is generally a meat-free publication, there are times when training or racing and available non-meat protein sources don’t mesh. In such situations, we hope to have a tin of BELA-Olhão sardines at the ready. When I came up a bit short on protein at the TransRockies Run, I was sure glad to have packed a couple emergency tins of BELA-Olhão sardines. These tasty, nutrition-packed, sustainably-caught little fish were a race saving recovery food as six days of racing up and down the Rocky Mountains took their toll on my body. Check out iRunFar’s review of BELA-Olhão sardines, which also discusses sardines more broadly.

Monday’s Winner: Solar Weasel

Alright, “So what about the contest?” you ask. My question to you is “Do you sardine?” Meaning have sardines come into your life and, if so, what kind of value did they create for you as a runner and an outdoor enthusiast? If you haven’t braved this bold taste yet, why not and what would compel you to try out these fancy little fishies? Write in and share your thoughts and you could be one of 5 daily winners!

BELA-Olhão cayenne pepper sardinesWe want to hear from you. Let us know why you love sardines or what would make you love them. At the end of each day from Monday through Thursday we will randomly select a winner who will receive a case (12 cans) of BELA-Olhão’s all-natural, sustainably caught sardines, including a can or two of each of the four flavors available: cayenne pepper, extra virgin olive oil, lemon and tomato. A grand prize winner will be selected on Friday. The grand prize includes the mixed case of cans plus a survival ditty bag, jam packed with gear to keep you running on the trails, as well as a t-shirt from BELA. Each winner will also receive a couple of trail recipes that allow you to whip up a gourmet, sardine cuisine while roughing it. The sooner you get your entry in the more chances you have to win, as non-winning entries from each day carry over into the following day’s drawing. [Sorry, only folks with US shipping addresses are eligible for this contest.]

Of course, we’d love to have the winners share their sardines experiences with us and let us know if they’re hooked on this tasty treat.

In addition to checking out the BELA-Olhão website for more information. BELA-Olhão must also be the only sardines producer with a Facebook page.

Bryon Powell

Bryon Powell is the Founding Editor of iRunFar. He’s been writing about trail running, ultrarunning, and running gear for more than 15 years. Aside from iRunFar, he’s authored the books Relentless Forward Progress: A Guide to Running Ultramarathons and Where the Road Ends: A Guide to Trail Running, been a contributing editor at Trail Runner magazine, written for publications including Outside, Sierra, and Running Times, and coached ultrarunners of all abilities. Based in Silverton, Colorado, Bryon is an avid trail runner and ultrarunner who competes in events from the Hardrock 100 Mile just out his front door to races long and short around the world, that is, when he’s not fly fishing or tending to his garden.